When you set up an account, we store your email and your blog name(s). As you use the site we store additional data
such as the blogs and posts you transfer, posts you create, reblog or like, blogs you follow and other similar details from site operations. We may use this data to present future blog content or advertising content of interest to you.
We process this data for purposes including:
Improve and develop the site and your site experience
Help you discover new content potentially relevant to you
Deliver advertising content relevant to the content you are viewing
Analysis and measurement of site usage
Improve security by detecting and preventing abusive patterns
Your data may pass through or be analysed by third party services, such as Google, for technical and operational reasons such as service delivery, routing and optimisation. We do not share any personally identifying information or site usage with third parties.